Vendor Landscape Storyboard: Web Experience Management

Author(s): George Goodall, Christopher Wynder

Websites are no longer just about presenting static content. They are now about creating unique experiences and turning customers into paying fans. Use this Web Experience Management (WEM) storyboard to:

  • Gain an overview of the WEM solutions available and their strengths and weaknesses.
  • Determine your use case for WEM deployment and evaluate vendors based on the advanced features that are most beneficial to your needs.
  • Select the correct vendor based on scenario analysis.

Ensure you make the correct WEM decision for your enterprise needs, use the basic and advanced features lists as a baseline to determine initial and future requirements.