Build a Strong Technology Foundation for Customer Experience Management – Executive Brief

Customer expectations around personalization, channel preferences, and speed-to-resolution are at an all-time high. Your customers are willing to pay more for high-value experiences and having a strong customer experience management (CXM) strategy is a proven path to creating sustainable value for the organization. Read this Executive Brief to:

  • Understand why CXM is critical to IT's success
  • Learn how IT can partner with Marketing, Sales, and Customer Service to deliver on CXM
  • Understand Info-Tech's customer-centric CXM methodology

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