RETIRED CONTENTPlease note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.
This tool identifies the type of marketing automation (MA) technology you need:
- Email marketing service
- Lead management automation (LMA) suite
- Enterprise marketing management (EMM) suite
After determining which technology you need, the tool facilitates evaluation of vendors. The tool auto-populates requirements for the MA technology, and allows you to quickly indicate which vendors can deliver on it. Next, the tool allows for side-by-side comparison of vendor pricing, allowing you to determine which vendor is best able to meet your needs.