This tool allows organizations to profile their Enterprise Marketing Management (EMM) requirements and generate a rank-ordered vendor shortlist from a fixed list of vendors. Vendor profiles are based on Info-Tech’s review of the EMM market. The tool includes:
- Variable prioritization for product suitability, based on features, usability, affordability, and architecture.
- Variable prioritization for vendor suitability based on viability, strategy, reach, and channel.
- An automatically generated customized vendor landscape based on prioritization of each suitability factor.
Use this tool to narrow vendors down to a shortlist tailored to enterprise requirements, and then send out RFPs and schedule vendor demonstrations.