Select and Implement a CRM Platform

This webinar occured on October 1, 2015

About This Webinar

Select and Implement a CRM Platform

Select a top-tier platform to support interactions across marketing, sales, and customer service.

Selecting a CRM platform is no easy task. IT must work hand-in-hand with the business to develop a comprehensive list of selection criteria as well as understand best practices for a successful implementation (including CRM application and data integration).

This project will enable IT to work with the business to:

  • Create a selection strategy for Customer Relationship Management.
  • Create a comprehensive list of business requirements across marketing, sales and customer service.
  • Select a CRM vendor that is a right-sized investment that satisfies all of the identified requirements.

The project benefits will enable you to:

  • Avoid making unnecessary new CRM investments.
  • Select a platform that will improve metrics related to customer interaction.
  • Make informed decisions about the types of technologies and initiatives that are necessary to support customer relationship management.

This is an On-Demand webinar:

This webinar was previously recorded. To view our upcoming live sessions visit our Webinars page.

Featured Speakers

Ben Dickie
Research Director and Executive Advisor, Applications
Read Bio

GET HELP Contact Us
VL Methodology