About This Webinar
Select and Implement a CRM Platform
Select a top-tier platform to support interactions across marketing, sales, and customer service.
Selecting a CRM platform is no easy task. IT must work hand-in-hand with the business to develop a comprehensive list of selection criteria as well as understand best practices for a successful implementation (including CRM application and data integration).
This project will enable IT to work with the business to:
- Create a selection strategy for Customer Relationship Management.
- Create a comprehensive list of business requirements across marketing, sales and customer service.
- Select a CRM vendor that is a right-sized investment that satisfies all of the identified requirements.
The project benefits will enable you to:
- Avoid making unnecessary new CRM investments.
- Select a platform that will improve metrics related to customer interaction.
- Make informed decisions about the types of technologies and initiatives that are necessary to support customer relationship management.
This is an On-Demand webinar:
This webinar was previously recorded. To view our upcoming live sessions visit our Webinars page.