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The AI Advantage for Smarter Marketing – A Primer Executive Brief AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.
Build a Software Quality Assurance Program – Phases 1-4 Your QA practice defines an actionable series of steps to validate and verify your products. This practice instills confidence that you have your stakeholders' needs in...
Build, Buy, or Shut It Down Storyboard A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.
Marketing Research and Advisory Framework Capstone Deck The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...