Applications - Research Notes

Outperform Your Competition by Leveraging Artificial Intelligence to Enhance Your Sales and Marketing Funnel

AI can be used to efficiently process massive amounts of data and make recommendations, increasing top of the funnel sales and marketing efficiency to grow revenue. AI...

Three Strategies to Achieve More With Your Digital Advertising Budget

Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...

Prioritize Social Media Channels to Reach Your B2B Buyer

Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...

Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...

The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...

Digital Transformation and Enterprise Portfolio Management in the Canadian Public Sector

Delivering exceptional digital services is a key goal for Canadian public sector organizations at all levels of government. The dynamic pace of digital transformation...

The Canadian Government Labor Market: Competing for Scarce Resources in a Highly Competitive, High-Demand, and Low-Supply Environment

Canadian labor shortages are widespread, affecting almost every sector. As a result, government employers need to get out there quickly to ensure that public service is...

Reconceptualize Job Descriptions Executive Briefing

Use this briefing to make the case to your executives and evaluate the impact on the organization of a defined and streamlined job description process.

Case Studies: Design the Employee Experience

Refer to these case studies for examples of creating an employee experience to meet employee and employer needs.

Design the Employee Experience Executive Briefing

Use this briefing to make the case to your executives to lead the organization through designing an employee experience that balances employer and employee needs.
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