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Refer to these case studies for examples of how to successfully involve frontline managers in change initiatives.
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This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...
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How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
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Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...
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Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...
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AI can be used to efficiently process massive amounts of data and make recommendations, increasing top of the funnel sales and marketing efficiency to grow revenue. AI...
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Marketers face immense pressure to create and refresh buyer-engaging content, often with limited staffing. While AI can help, it cannot replace human creativity and...
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Brand localization is critical for companies to connect with their target audience and achieve growth in new markets. Companies that don't localize risk creating a...
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As multichannel events become the norm, budgets are under scrutiny, and economic uncertainty reigns, event marketers are under immense pressure to maximize event ROI....
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Despite the recent trends in B2B SaaS for product-led growth (PLG), many companies are failing in their PLG go-to-market strategy. Our research-based methodology gives...
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