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Organizations can derive business value from Web conferencing. Small enterprises in particular can increase their sales and marketing reach by substituting more affordable virtual meetings for face-to-face meetings. Info-Tech presents and analyzes four case studies of organizations successfully leveraging Web conferencing. This research note covers the following usage areas for Web conferencing:

  • Customer service and support.
  • Training and distance learning.
  • Start-up company new business development and customer support.
  • Pre-sales product marketing.

The final section of the note presents key success factors derived from the four usage scenarios.

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