With significant growth in consumer smartphone adoption, mobile Web browsing, and task-oriented mobile applications, organizations today need a mobile customer strategy. For many, launching a customer-facing mobile application is a key near term target.
This solution set will help you:
- Gauge the mobile opportunity.
- Compare leading mobile platforms.
- Focus business requirements.
- Develop the mobile application.
- Launch, measure, and iterate.
Understand the mobile application market and lifecycle and develop a strategy that will best deliver on business objectives.