Web Content Management (WCM) solutions remove the burden of web maintenance from IT while giving Marketing new capabilities. However, it’s very easy to over-buy an expensive solution that is inappropriate for both IT and marketing. Moreover, as the WCM and the Web Experience Management (WEM) markets are converging, determining the right product gets even more complicated.
Use this research to:
- Understand the differences between the WCM and the WEM markets.
- Right-size the appropriate WCM solution.
- Create a proper strategy by defining goals and delineating responsibilities.
- Implement your strategy right the first time saving youself time and headaches in the future.
Implementing a WCM strategy can be another challenge. Defining realistic and measurable IT and business goals, end-user training, and usability testing are key to successful implementation.