Develop a Mobile Application
Engage your mobile audience and maximize your market reach.
- Today’s business leaders are increasingly focused on engaging a growing mobile audience that will potentially access, use and buy the enterprise’s products or services via mobile devices. However, most IT organizations charged with mobile application development lack insight and prior experience in this leading edge area.
- Launching a single mobile app is a complex undertaking in itself, but at the same time the marketplace consists of multiple competing platforms, devices, and distribution channels. Given limited development resources, it’s not clear which path will lead to the greatest revenue opportunities.
- This solution set will help you develop your mobile application strategy and deliver the solution that the business needs to realize its key sales and marketing objectives for the project.
Our Advice
Critical Insight
- Although your potential audience uses a range of different mobile platforms and devices, you can’t effectively address all of them in your first release. Identify your primary target very early in the process and only plan to expand to secondary platforms once the app has launched and been proven effective.
- Beware of scope creep and keep the focus on getting the app out in your established timeframe; understand that incremental updates are your friend. The leading application marketplaces make the update process very simple, effective, and transparent to end users – you will be able to get additional features out to users in the future with minimal disruption.
Impact and Result
- Gauge the market opportunity for a mobile application and determine the scope and effort associated with each of the necessary steps from conception to release.
- Identify commonly overlooked elements that you must address within your mobile application strategy, including promotion and distribution and ongoing measurement and analytics.
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A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
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