This phase outlines many of the factors that impact the different approaches to product roadmapping and also helps you determine roadmap ownership, audience, and communication objectives.
- Understand how the characteristics of your product, its end users and disposition, and your internal and external organizational constraints influence the ideal roadmapping approach you should apply.
- Determine the ownership, audience, and communication objectives of your roadmap.
- Structure your roadmap based on your circumstances and communication objectives.
- Define the components that will populate your roadmap and provide the why, what, who, and when of your product's future.