IT needs to turbocharge its company's marketing capabilities with a marketing management suite (MMS). Harmonize the needs of the marketing department in order to select and implement a platform that meets and exceeds all business requirements.
- Assess the value and identify your organization’s fit for MMS technology.
- Structure the MMS select and implement project.
- Gather requirements for MMS selection.
- Choose the right MMS solution.
- Plan your MMS implementation.
- Measure the value of your MMS suite.