Marketing Management Suite Vendor Demo Script


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Create an organized and streamlined vendor demonstration process by clearly outlining expectations and scheduling any onsite demonstrations performed by a vendor. Use this instance as an opportunity to ensure that capabilities expressed by vendors are actually present within the considered solution.

Use this demonstration engagement as an opportunity to test-drive a specific vendor. A marketing management suite is not just a plug and play technology; successful adoption and utilization of the solution will require an ongoing dialogue and interaction with the solution's vendor in the way of support. Ensure the vendor is up for the challenge by conducting an informal review of the timeliness, professionalism, and general demeanor of the vendor's work force and processes. 

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Search Code: 78254
Published: August 13, 2014
Last Revised: August 5, 2015

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