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Corporate Web sites provide a vast amount of information about products and services, a means for customers to provide feedback, and opportunities to engage customers. It is no wonder then that almost all business units want their share of this valuable cyber real estate. IT managers and leaders often find themselves having to balance internal demands with the needs of end users that will use the Web site.
The following recommendations outline the role IT must play in the planning, implementation, and maintenance stages of the corporate Web site.