Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.

Organizations are increasingly leveraging social media for communications and marketing. Social networks in particular can be leveraged as a distribution channel to reach beyond traditional customer segments, improving campaign effectiveness.

Make Your E-Mail Work Harder

Organizations can generally assume that customer segments with known affinities for Web and e-mail channels either currently are, or soon will become, social media users. This channel affinity is why it makes so much sense for organizations to make their initial entry into social media marketing through the extension of e-mail marketing.

Related Content


Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.