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Organizations are increasingly leveraging social media for communications and marketing. Social networks in particular can be leveraged as a distribution channel to reach beyond traditional customer segments, improving campaign effectiveness.
Make Your E-Mail Work Harder
Organizations can generally assume that customer segments with known affinities for Web and e-mail channels either currently are, or soon will become, social media users. This channel affinity is why it makes so much sense for organizations to make their initial entry into social media marketing through the extension of e-mail marketing.