Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.

A large number of IT projects fail because the project manager doesn't understand that communication is a major component of a successful project. The communication strategy is intimately linked with change management. The best way to approach communication is to develop a clearly planned strategy.

Communication Strategy Objectives

The main purpose of the communication strategy is to ensure ongoing commitment and support from key stakeholders in all project aspects. Other objectives include:

  • Setting the guidelines for the exchange of information relevant to the initiative that is being implemented.
  • Creating a mechanism to communicate issues and project updates to key stakeholders and the project team.
  • Raising project awareness and understanding across the organization. An effective communication strategy creates enthusiasm in the user community and facilitates the new technology adoption.

Related Content

Hide Details

Search Code: 6207
Published: March 21, 2006
Last Revised: March 21, 2006


Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.