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A large number of IT projects fail because the project manager doesn't understand that communication is a major component of a successful project. The communication strategy is intimately linked with change management. The best way to approach communication is to develop a clearly planned strategy.
Communication Strategy Objectives
The main purpose of the communication strategy is to ensure ongoing commitment and support from key stakeholders in all project aspects. Other objectives include:
- Setting the guidelines for the exchange of information relevant to the initiative that is being implemented.
- Creating a mechanism to communicate issues and project updates to key stakeholders and the project team.
- Raising project awareness and understanding across the organization. An effective communication strategy creates enthusiasm in the user community and facilitates the new technology adoption.