(16-Oct-09) YouTube, LLC reaches a greater percentage of the Canadian population than the U.S., the U.K. and Germany, but Canadian businesses aren’t taking advantage of its reach.

According to numbers released by ComScore Inc. this spring, YouTube reaches 42 per cent of the U.S. population, 56 per cent of the U.K and 48 per cent of Germany.

Meanwhile, 84 per cent of Canadians are spending time looking at video and 70 per cent of Canadians are doing so on YouTube, said Andrea Wilkie, retail account manager at Google Canada.

“It’s up 86 per cent year over year, which is huge,” she said. “Back in June 2008, the average was about 132 minutes and now we’re up to about 247, so not only are people online or on YouTube … they are spending four hours a month.”

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Search Code: 12808
Published: October 16, 2009
Last Revised: October 16, 2009

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