Info-Tech Research Group recently completed a comparison of six market-leading Customer Relationship Management (CRM) solutions. One of the evaluated products is RightNow CX August 09. The evaluation examines specific strengths and weaknesses to determine to what degree RightNow CX would make a good choice for an enterprise implementing a CRM solution. This research note outlines several key points, including:
- RightNow’s position in the spectrum of CRM offerings.
- Description of the RightNow CX August 09 solution.
- Product strengths and challenges.
RightNow CX continues to be a leader in customer service products and has successfully carved out a market niche around customer experience management. It is a solid choice for call centers and organizations focusing on customer service, customer service knowledge management, and end-to-end customer experience management.