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Ensure Your Customer Experience Is Awesome, Not Off-Putting

Date published:

May 19, 2017

​Improvements in data aggregation and analysis have opened new frontiers in customer targeting and customer intelligence, but striking the right trade-off between customer intimacy and “customer creepiness” can be a delicate issue. This note provides considerations to review when developing a data-driven customer intelligence program.
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  • Author:

    Ben Dickie