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The complexity of product portfolios and customer service inquiries, as well as increasing interaction volumes (due in large part social media), means that customer service can no longer be conducted with simple tools. Many organizations require...
The RightNow CX Customer Relationship Management (CRM) Suite from RightNow Technologies continues to be a leader in customer service products and has successfully carved out a market niche around customer experience management. Market awareness...
The Software-as-a-Service (SaaS) delivery model is impacting the Customer Relationship Management (CRM) project lifecycle. Understanding the impact that SaaS has on CRM is necessary to achieve successful on-demand CRM implementations.