Select and Implement a Web Experience Management Solution

A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward: failing to do so will result in customer attrition and lost revenue.
Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process.

Our Advice

Critical Insight

WEM products are not a one-size-fits-all investment: unique evaluations and customization are required in order to deploy a solution that fits your organization.
WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
Phase your WEM implementation: Start with core capabilities such as content management, then add additional capabilities for site analytics and dynamic experience.

Impact and Result

Align marketing needs with identified functional requirements.
Implement a best-fit WEM that increases customer acquisition and retention, and provides in-depth capabilities for site analysis.
Optimize procurement and operations costs for the WEM platform.

Select and Implement a Web Experience Management Solution Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should select and implement a WEM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Select and Implement a Web Experience Management Solution – Executive Brief