Vendor Landscape: Web Experience Management

Great customer experiences bring in revenue, but are going to cost you time and money.

Last Revised: August 27, 2013



Vendor

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Product

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What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

View Vendor Shortlist

What is a shortlist?

A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.


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What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.



Your Challenge

  • Organizations want to deliver a personalized and on-going experience for their website visitors.
  • Organizations must respond to the increase of mobile device usage and expand their digital presence by delivering optimized content for mobile devices, including the development of mobile apps.
  • Organizations need to align marketing campaigns across multiple channels.

Our Advice

Critical Insight

  • Social integration is key: vendors are starting to take advantage of information available on social sites. They are now using it to deliver personalized content as well as develop an awareness of public sentiment surrounding an organization.
  • Multiple channels, continuous experience: the ability to maintain a coherent, ongoing experience across multiple channels is important for creating a great user experience.
  • Action-based analytics: analytics are great, but being given prescriptive advice on changes to improve your content is better. Several vendors are providing built-in advice and best practices based on website usage and search terms.

Impact and Result

  • Understand what’s new in the web experience management (WEM) market.
  • Evaluate WEM vendors and products for your enterprise needs.
  • Determine which products are most appropriate for your particular use case and scenario.

Get the Complete Storyboard

See how all the steps you need to take come together, with tools and advice to help with each task on your list.

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Get to Action

Best Practices Toolkit

  1. Evaluate the leading solutions for WEM

    Understand the market and available options.

  2. Identify the WEM solution that best meets enterprise needs

    Develop a shortlist to speed the selection process.

Talk to an Analyst

Each of our solution sets include information, tools and templates to help you complete a project on your own. However, if you want extra help, our silver and gold memberships include phone access to our analysts. Analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

  • Book an Analyst Call on this topic. You can start as early as tomorrow morning. Our analysts will explain the process in your first call.
  • Get advice from a subject matter expert. Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and setting the direction for your next project step.
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