or 
Visitors Edition
Already a member? Sign In.
Need help? Our Trial Membership program will get you help on any IT project you're working on. You'll get access to our research, tools, advice and project help.
Membership Help?
Want to learn more about our membership options, pricing, or to get a product demo? Get in touch with one of our reps using an option below.
Vendor Landscape: Web Experience Management
Give users experience… and then take their money.
Last Revised: September 10, 2012
More Details
Your Challenge
- Organizations want to deliver a personalized and on-going experience for their website visitors.
- Organizations must respond to the increase of mobile device usage and expand their digital presence by delivering optimized content for mobile devices, including the development of mobile apps.
- Organizations need to align marketing campaigns across multiple channels.
Our Advice
Critical Insight- Social integration is key: Vendors are starting to take advantage of information available on social sites. They are now using it to deliver personalized content as well as develop an awareness of public sentiment surrounding an organization.
- Multiple channels, continuous experience: The ability to maintain a coherent, ongoing experience across multiple channels is important for creating a great user experience.
- Action-based analytics: Analytics are great, but being given prescriptive advice on changes to improve your content is better. Several vendors are providing built-in advice and best practices based on website usage and search terms.
- Understand what’s new in the WEM market.
- Evaluate WEM vendors and products for your enterprise needs using Info-Tech’s WEM Vendor Landscape.
- Determine which products are most appropriate for your particular use case and scenario.
Get to Action
-
Evaluate the leading solutions for WEM
Understand the market and available options.
-
Identify the WEM solution that best meets enterprise needs
Develop a shortlist to speed the selection process.
Related Solution Sets
Vendor Landscape: Enterprise Content Management for Process Workers
Bring the processes to workers - wherever they are.
Related Content
Get the Complete Storyboard
See how all the steps you need to take come together, with tools and advice to help with each task on your list.
BONUS Get access to up to 5 additional free downloads
Download NowGive users experience… and then take their money.
Companies Who Helped
- Tampa Bay Times
- UN OCHA
- ThoughtMatrix
Solution Road Map
Other Solution Sets in Content & Document Management
-
Reintroduce the Information Lifecycle to the Content Management StrategyContent is exploding; ensure it is a firework and not a powder keg.
-
Vendor Landscape: Enterprise Content Management for Process WorkersBring the processes to workers - wherever they are.
-
Vendor Landscape: Enterprise Content Management for Knowledge WorkersChoose the tools that enable appropriate content movement for your organization.
-
Use SharePoint for Enterprise Content ManagementFindability, taxonomies, and records management: It’s more expensive than you think.
-
Extend SharePoint to Overcome Key ChallengesThird-party products for administration, content management, mobile, and social address common use-case challenges.
-
Vendor Landscape: Web Content ManagementGive marketing the tools it needs but keep the control in IT.
-
Vendor Landscape: Web Experience ManagementGive users experience… and then take their money.
-
Find Information in the EnterpriseBeing able to do so, and do it well, is critical to the success of your business.