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Vendor Landscape: Casino Management Systems

A market dominated by few, but with room for innovation.

Last Revised: June 20, 2012

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Your Challenge

  • The current market provides casinos with little choice. The market is made up of higher priced systems with many features/modules, and lower priced, more basic offerings. Customers must decide what they can, and cannot do without.
  • Choosing a Casino Management System (CMS) that fits the current and future requirements of the organization can be difficult within this market as differentiation can be clouded by marketing and a lack of publicly available information.
  • Choosing the right CMS for the current and future requirements is essential as switching costs are extremely high.

Our Advice

Critical Insight
  • A lack of vendor and GSA standardized integration means that casinos may have to solicit the vendor and third parties, develop in-house, or accept the absence of required features. Casinos must evaluate these discrepancies to future proof the CMS decision.
  • Overall, the gaming market lacks cutting-edge technology. Many new product introductions are “good enough” but functionality and capabilities leave casinos wanting more. Vendors that are able to provide products that point the industry into the future with technology will come out ahead.
Impact and Result
  • Understand what’s new in casino management offerings.
  • Evaluate differentiators between the major players.
  • Determine which vendors offer the most appropriate solutions for your organization’s particular needs.

Get to Action

  1. Evaluate enterprise CMS vendors and available solutions

    Understand the CMS market, the players, and their products.

  2. Identify the solutions that best fit the organization's needs

    Develop a customized shortlist to speed solution selection.

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Tags

SMS, CMS, IGT, Konami, CasinoLink, advantage, casino management system, aristocrat, bally technologies, international gaming technology, oasis 360, sds, acsc, cmp, sbx, kcms, slot management, egm

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A market dominated by few, but with room for innovation.

Companies Who Helped

  • Bally Technologies
  • IGT
  • Aristocrat
  • Konami