Create an Effective Web Redesign Strategy
Ninety percent of Web redesign projects, executed without an effective strategy, fail to accomplish their goals.
- Business stakeholders have heard the Web 2.0 buzz and want IT to refresh the corporate Web strategy in a way that leverages new Web technology.
- However, an effective Web redesign strategy requires both an up-to-date knowledge of the latest technology and an ability to bring together organizational stakeholders to leverage the huge business opportunities the Web provides.
- Without an effective strategy, most of these business opportunities are lost, project planning is inefficient, and implementation becomes chaotic. Use this solution set to create a Web redesign strategy that prevents implementation pains and to deliver significant business impact.
Our Advice
Critical Insight
- Strategy pays. Those with an effective strategy are three times more likely to increase revenue after a Web redesign than those without one.
- Attending to the human side of Web redesign with skills like Information Architecture (IA), search engine optimization (SEO), and user experience engineering (UXE) is essential to success. Without this skill set you’ll end up with a technically robust site that fails to live up to a fraction of its business potential.
- Measurement pays, so plan to measure. Forty-seven percent of those who measured redesign results with Web analytics and usability testing saw increased revenue, compared to 17% for those that did not.
Impact and Result
- Get grounded in Web 2.0 technologies so you can advise organizational stakeholders on how to translate business outcomes into technical implementations.
- Know the skill set your team will require to deliver measurable business value.
- Capture stakeholder roles, goals, measurement methods, and resourcing with Info-Tech’s lightweight template.
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