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Create an Effective Web Redesign Strategy
Ninety percent of Web redesign projects, executed without an effective strategy, fail to accomplish their goals.
More Details
Your Challenge
- Business stakeholders have heard the Web 2.0 buzz and want IT to refresh the corporate Web strategy in a way that leverages new Web technology.
- But an effective Web redesign strategy requires both an up-to-date knowledge of the latest technology and an ability to bring together organizational stakeholders to leverage the huge business opportunities the Web provides.
- Without an effective strategy, most of these business opportunities are lost, project planning is inefficient, and implementation becomes chaotic. Use this solution set to create a Web redesign strategy that prevents implementation pains and deliver huge business impact.
Our Advice
Critical Insight- Strategy pays. Those with an effective strategy are ~3 time more likely to increase revenue after a Web redesign than those without one.
- Attending to the human side of Web redesign with skills like Information Architecture (IA), search engine optimization (SEO), and user experience engineering (UXE) is essential to success. Without this skill set you’ll end up with a technically robust site that fails to live up to a fraction of its business potential.
- Measurement pays, so plan to measure. 47% of those who measured redesign results with things like Web analytics and usability testing saw increased revenue, compared to 17% for those that did not.
- Get grounded in Web 2.0 technologies so you can advise organizational stakeholders on how to translate business outcomes into technical implementations.
- Know the skill set your team will require to deliver measurable business value.
- Capture stakeholder roles, goals, measurement methods, and resourcing with Info-Tech’s lightweight template.
Get to Action
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Know Web strategy, technology, and talent required.
Position IT in a leader or facilitator roll for Web redesign efforts, advise the business about the Web technologies that create value, and create a team that can deliver.
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Set the strategy.
Capture a concise Web redesign strategy with goals that are specific, measurable, actionable, and realistic.
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Other Solution Sets in Development
1. Establish Development Best Practices
Following rules and having standards lead to better code maintainability.
Following rules and having standards lead to better code maintainability.
2. Understand which Development Language Is Appropriate
Personal choice is not sufficient cause to choose.
Personal choice is not sufficient cause to choose.
3. Discover the World of Cloud Computing
Enable scaling by leveraging the resources you need in the cloud.
Enable scaling by leveraging the resources you need in the cloud.
4. Understand Development Strategy in a Service-Oriented World
Understand and implement a SOA strategy in development projects.
Understand and implement a SOA strategy in development projects.
5. Develop & Integrate Social Media
Developing social media helps companies engage their audience in new ways, be more personable, develop new connections, and maintain existing contacts.
Developing social media helps companies engage their audience in new ways, be more personable, develop new connections, and maintain existing contacts.
6. Have a Mobile Strategy for Business Users
Design and develop a mobile solution; it is "The Next Great Frontier!"
Design and develop a mobile solution; it is "The Next Great Frontier!"
8. Manage a SharePoint Customization & Development Team
What you need to know to optimize SharePoint functionality & usability.
What you need to know to optimize SharePoint functionality & usability.
9. Vendor Landscape: Application Development Tools
Don't ask your Developers about this, they are liable to tell you they can build it better.
Don't ask your Developers about this, they are liable to tell you they can build it better.
1 Comment
excellent material - right on!