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Tagged - Web Analytics

Solution Set
Create an Effective Web Redesign Strategy

Without an effective strategy, most of these business opportunities are lost, project planning is inefficient, and implementation becomes chaotic. Use this solution set to create a Web redesign strategy that prevents implementation pains and...

Note
Your Web Analytics Soul Mate: A Vendor Comparison

Choosing a Web analytics tool requires a clear understanding of the role of analytics within the enterprise. Use this comparison between key vendors, identifying how each line up against typical organizational needs, to kick start the selection...

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Web Analytics 101: Taking Off the Blindfold

Web Analytics tools provide metrics on Web site use, and clickstream analysis to understand customer behavior, measurements of online spend, and much more. Good analytics draw implications from online data, thus leading to more intelligent...