This report, the first of two on B2B Purchasing Satisfaction, aims to provide IT vendors and solution providers with insight into end customer preferences across IT hardware. It examines and compares the sales and distribution mix across four technology categories (servers, PCs, storage, and networking) and provides guidance on optimizing marketing/sales strategies to align with market dynamics.
This report examines the following:
- Brand preference and customer satisfaction ratings across hardware.
- Popularity of various distribution channels.
- Popularity of various sales channels (e.g. on-line, in-person, over the phone, and others).