Globally, data generation is growing exponentially, the direct result of the “digitization-of-everything” wave that has been building on product and process advancements in IT. For end customers, this represents an opportunity to transform data into business gold, provided the tools and skills are available to enable retrieval, interpretation, and dissemination of data that drives reliable and meaningful decision making. This report will provide guidance on the market dynamics surrounding analytics tools, and how vendors and their partners can align sales and marketing strategy to maximize this business opportunity.
This report will cover:
- Areas of data growth
- Data management capabilities
- Analytics vendor penetration
- Analytics tool adoption inhibitors
- Analytics tool responsibility within businesses
