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Assess Your Nonprofit’s Digital Maturity

Measure your digital capability and readiness to power your mission-driven impact.

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  • Your organization solves the “how” without considering the “why,” undermining the organizational value a digital initiative could provide.
  • There can be unrealistic expectations of what such an initiative can and should achieve. Transformation should be preceded and accompanied by continuous improvement.
  • You may be unaware of the organization’s current digital state. Are we ready for digital transformation? Are we on the right track?

Our Advice

Critical Insight

Nonprofits are risk-averse when they need to be risk-takers. Those that are digitally mature highly recognize that technology empowers people and processes. These are the nonprofits that thrive.

Impact and Result

  • Understand the value of digital. Design a digital purpose that considers the five digital transformation factors that drive mission alignment.
  • Understand the current state of digital including the potential hurdles and obstacles within the nonprofit space to differentiate and thrive against competitors and to drive organizational value.
  • A digital maturity assessment is the right course of action regardless of whether your organization is starting a digital journey or is well on their way.

Assess Your Nonprofit’s Digital Maturity Research & Tools

1. Assess Your Nonprofit’s Digital Maturity Deck – A report designed to encourage a digital maturity assessment and demonstrates the current state of nonprofit digital transformation.

Take the first step in the digital journey by assessing your digital maturity while understanding the current state of the industry and the value it can provide your organization.

Unlock a Free Sample

Assess Your Nonprofit’s Digital Maturity

Measure your digital capability and readiness to power your mission-driven impact

Analyst Perspective

Start your nonprofit digital transformation journey

The COVID-19 pandemic acted as a major catalyst for digital transformation, forcing many organizations to move away from legacy processes and toward the long-overdue adoption of crucial digital tools, systems, and software. Despite some nonprofit organizations’ initial progress in adopting digital tools, most of the industry is lagging in digital maturity. The digital transformation momentum tailed off and lost its urgency, yet there remains much work to be done in the nonprofit industry. How do we rekindle the conversation and renew that momentum?

This report is designed to demonstrate the current state of digital transformation in the nonprofit industry and to explain why a nonprofit organization should complete Info-Tech’s Digital Maturity Assessment.

Photo of Monica Pagtalunan
Monica Pagtalunan
Research Analyst, Industry Practice
Info-Tech Research Group

Executive Summary

Your Challenge

It’s difficult to define digital transformation. Digital transformation is a buzzword – no one has a clear understanding of what it is and what it should mean for the organization.

Most organizations focused on surviving disruption during the pandemic rather than thriving in it.

You have taken a reactive approach to digital transformation by implementing digital tools to keep up with consumers and competitors without a holistic digital strategy in mind.

Common Obstacles

Your organization pursues the how without considering the why, undermining the organizational value a digital initiative could provide.

Unrealistic expectations of what such an initiative can and should achieve. Transformation should be preceded and accompanied by continuous improvement.

The organization’s current digital state is unclear. Are we ready for digital transformation? Are we on the right track?

Info-Tech’s Approach

Understand the value of digital. Design a digital purpose that considers the five digital transformation factors that drive mission alignment.

Understand the current digital state including the potential hurdles and obstacles within the nonprofit space to differentiate and thrive against competitors and to drive organizational value.

A digital maturity assessment is the right course of action whether your organization is starting a digital journey or already well on its way.

Info-Tech Insight

Nonprofits are risk-averse when they need to be risk takers. Digitally mature organizations recognize how deeply technology empowers people and processes. These are the nonprofits that thrive.

Becoming a digital nonprofit

Automate tasks to free up time for innovation

Nonprofit activities (tasks, procedures, processes, etc.) are used to design and deliver programs and services.

When we convert information into a readable format used by computers, we call this digitization (e.g. converting paper into a digital format). When we convert these activities into a format to be processed by a computer, we have digitalization (e.g. scheduling appointments online).

These two processes alter how work takes place in an organization and form the foundation of digital transformation as a concept.

Info-Tech maintains that digital transformation is an at-scale change program – planned and executed over a finite period – with the aspiration of creating material, sustainable improvement in an organization’s performance, by deploying a programmatic approach to digital technology adoption and innovation.

As nonprofit organizations move closer to this optimal state, new avenues are open to identify advances to promote growth, enhance customer experiences, secure sustainability, drive operational efficiencies, and unearth potential future business ventures.

Key concepts:

Digital: The representation of a physical item in a format used by computers.

Digitization: Conversion of information and processes into a digital format.

Digitalization: Conversion of information into a format to be processed by a computer.

Digital transformation is not about adopting trending technologies

A pyramid diagram that shows where nonprofits usually start vs should start

Real digital transformation is about how you use technologies to transform your nonprofit into the organization you have envisioned. It’s concerned with the underlying reasons and motivations behind the changes being made and the difference in the work you are doing rather than just the technical implementation.

Technology enables digital transformation. Incorporating foundational technology will enable sustainment and empower differentiation. It’s an important piece of digital transformation, but it’s not everything. For example, implementing enterprise resource planning (ERP) is not digital transformation. This mindset will not deliver beneficial outcomes and can result in wasted or unused investments.

Download Info-Tech’s Define Your Digital Business Strategy

The need for digital transformation is urgent

Underlying drivers that compel a digitally transformed program

A diagram that shows 5 underlying drivers for digital transformation

Nonprofit digital opportunities drive value

A diagram that shows 6 leading digital opportunities, including Conversational care, Intangible fundraising assets, Digital fundraising, Fundraising intelligence, Cybernated supply chain, and Virtual collaboration.

Assess Your Nonprofit’s Digital Maturity preview picture

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

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Author

Monica Pagtalunan

Contributors

  • Allan McMillan, CIO, PRIDE Industries
  • Malcolm Burrows, Head of Philanthropic Advisory, Scotiabank
  • 1 Anonymous Contributor
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