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Google

Google Analytics

9.0 /10

635 Reviews Write a Review

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Reliable
Performance Enhancing
Helps Innovate
Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

Audience Segmentation

Audience Demographics

Conversion Analysis

Paid Search Integration

Search Engine Optimization

Data Visualization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

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A/B Testing

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Customer Intelligence

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Google Analytics Reviews

Mykhailo K.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2024

Powerful analytics tool with extensive features

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics differentiates itself with its comprehensive data collection capabilities, user-friendly interface, and seamless integration with other Google services. It also offers advanced features like real-time data, customizable reports, and robust segmentation options.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is its powerful reporting and data visualization tools. These features make it easy to interpret complex data and gain actionable insights to improve website performance.

What do you dislike most about this product?

What I dislike most about Google Analytics is the steep learning curve for new users. While it offers extensive features, it can be overwhelming for beginners without proper training.

What recommendations would you give to someone considering this product?

I recommend investing time in learning and training to fully leverage the capabilities of Google Analytics. Utilize the extensive online resources and tutorials provided by Google to get up to speed. Additionally, consider using Google Tag Manager to simplify tag implementation and management.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Justin T.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2024

Essential for business success!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is the industry standard. A lot of SaaS products have built-in functionality with Google Analytics and it's easy to begin tracking data.

What is your favorite aspect of this product?

My favorite aspect is the ease of integration into new and preexisting projects to track user data.

What do you dislike most about this product?

The knowledge base for the new version of Analytics is lacking. Google could do a better job with educational content.

What recommendations would you give to someone considering this product?

Sign-up for an account. It's easy to use overall, and can literally help you increase your business revenue by 10% or more in the next 3-6 months.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Engin A.

Role: Operations
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Great for Web Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Its the bread and butter of every program manager

What is your favorite aspect of this product?

I like the data attribution modeling in this tool.

What do you dislike most about this product?

I do not like the removal of the goals from the tool

What recommendations would you give to someone considering this product?

I would recommend them to learn GA4 as soon as possible.

Pros

Reliable
Performance Enhancing
Inspires Innovation
Client's Interest First

Latest Research

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Mykhailo K.

Powerful analytics tool with extensive features

Likeliness to Recommend

Pros

Justin T.

Essential for business success!

Likeliness to Recommend

Pros

Engin A.

Great for Web Analytics

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Audience Demographics

Conversion Analysis

Paid Search Integration

Search Engine Optimization

Data Visualization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support