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Google Analytics
9.0 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

88

Audience Demographics

87

Conversion Analysis

87

Paid Search Integration

87

Search Engine Optimization

86

Data Visualization

86

Customer Value Analysis

85

Customer Journey Modelling

84

Social Media Analytics

84

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Quality of Features

86

Breadth of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Vendor Support

77

Google Analytics Reviews

Penelope B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

I can get data for a better strategy

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Through Google Analytics it is possible to determine the behavior of people within the websites that can be managed with this tool. Unlike other platforms, with Google Analytics you have better consumer data since you really dive into marketing by knowing what people are looking for. Another difference between this platform and others is that it has direct contact with google, so you can get accurate data from consumers by knowing their tastes, with this data I can enhance both amrketing and sales as the quality of service is improved and product through people's tastes.

What is your favorite aspect of this product?

I like that it has layers for depth of analysis as I can really measure and identify what people are looking for. I can get real-time information on visitors as well as website and location tracking, all in real time. With Google Analytics I can measure the organic, direct traffic and also the traffic by email, referral and social, that allows to verify the data of the visitors. I can get demographic data so I can measure the reach both locally and globally and see how effective I can be in improving sales and going further. Another point is that it is very customizable since it allows us to create our own control panel.

What do you dislike most about this product?

It takes a bit of time to become familiar with the platform, but it is enough to take a few courses to train yourself but this would slow down the full implementation of the platform a bit. The mobile application is not as detailed as the web version since the mobile one shows a summary type without having all the administrative tools for analyzing the traffic. Those would be my little problems with Google Analytics, the rest works well and is very stable, I have not had data drops or losses so everything has worked well with the objectives beyond.

What recommendations would you give to someone considering this product?

With Google Analytics you can immerse yourself in marketing without any problem obtaining the best data to boost sales since you can determine what the audience is looking for, this can determine the key points to obtain better performance in the products and services that They are offered within a company that uses this platform. I recommend using the free version to set parameters and be able to adapt but bear in mind that it will have limitations.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Mohammed A.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2020

A good product which gives you insights into your

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Been around for a long time and many people know how to use it.

What is your favorite aspect of this product?

I can get a lot of information about the traffic

What do you dislike most about this product?

Cant focus on individual events and action from my traffic data.

What recommendations would you give to someone considering this product?

Easy to implement, great insights and lots of people have worked with it before

Pros

  • Reliable
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features

Devdan A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Wider performance display.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

One of the things that make Google Analytics different from other web analysis platforms is that this platform contains a more automated service, a service which collects all the information and performs automatic analysis and graphics for the user, with the In order to save work time and not have to do the graphics manually. Google Analytics designs gantt diagrams and works through the collected figures, therefore, it will be very difficult for there to be a fault in the information captured.

What is your favorite aspect of this product?

What I like the most about Google Analytics is that this platform allows me to carry out the entire monitoring process and offers me a complete visualization of all the performance of my website, just by accessing it from its mobile phone application, this application is fantastic , reflects the information in real time and allows each data to be viewed instantly. Thank you very much for this perfectly developed application.

What do you dislike most about this product?

I believe that I do not have any type of complaint about the behavior or general operation that Google Analytics has provided me since I started using it, this platform has been incredible and has allowed us to monitor all the traffic of our website without the need to configure or having to perform a late process. It is excellent to monitor our website instantly.

What recommendations would you give to someone considering this product?

I would recommend this platform because it has a much simpler process than other platforms to be able to analyze web traffic, growth in visits and the management of all the clicks in the Ads of the web page. I believe that Google Analytics offers perfect accessibility to the user, which is expanded to all types of devices, which helps to make it more feasible to be able to visualize all the performance of a website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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