What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Conversion Analysis
Paid Search Integration
Search Engine Optimization
Data Visualization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Apr 2024
Amazing product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google have a lot of users and are able to provide user demographics more detailed
What is your favorite aspect of this product?
run the demographic reports
What do you dislike most about this product?
not being able to unload the data to AWS database
What recommendations would you give to someone considering this product?
if you are looking for user enrichment tool, his is the best on the market
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Arunkumar R.
- Role: Information Technology
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Apr 2024
Best website traffic monitoring software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is helps to getting complete report about the traffic of website and applications.make the visitors reports and monitoring the website more easy.
What is your favorite aspect of this product?
This tool is giving the complete report out website traffic and all the details of performance of website.
What do you dislike most about this product?
My experience I am not feeling any drawbacks and everything is good.
What recommendations would you give to someone considering this product?
Best tool for seo management and monitoring the website traffic.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Bowen R.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Apr 2024
A Must-Have for Data-Driven Marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
First, the sheer volume of data it provides is unmatched. We can see everything from website traffic sources to user behavior on specific landing pages. This granular level of detail allows us to understand our energy audience like never before.
What is your favorite aspect of this product?
Google Analytics' audience insights are an absolute beast in the sense that they provide a deep dive into who exactly is visiting our website. We can see demographics, interests, and even the devices they're using.
What do you dislike most about this product?
While Google Analytics offers a ton of data, creating custom dashboards to visualize that data can be a bit clunky. A more user-friendly interface for building custom dashboards would make it easier for us to track key metrics and identify trends at a glance
What recommendations would you give to someone considering this product?
If you're serious about understanding your website audience and optimizing your marketing efforts, then Google Analytics is a must-have tool. The sheer volume of data and seamless integration with other Google products make it an invaluable asset for any digital marketer.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation