What is AB Tasty?
AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
92 Plan to Renew
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AB Tasty?
Pros
- Includes Product Enhancements
- Efficient Service
- Inspires Innovation
- Reliable
Cons
- Wastes Time
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Split Testing
Multivariate Testing
Integrations
Server Side Testing
Audience Segmentation
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Vendor Support
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
AB Tasty Reviews
Anthony C.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Aug 2023
Price-Quality best tool on the market
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
Price, very start-up feel with people involved in the product and really want to make it work with you. You aren't a number to them, you're a case they want to see as a success.
What is your favorite aspect of this product?
The people behind it
What do you dislike most about this product?
Sometimes requests are a bit more urgent than others and you need immediate response, but can go a bit slower than you'd like. In the end it's mainly because they want to resolve and don't want to let you make mistakes and only answer when they're sure.
What recommendations would you give to someone considering this product?
Do a demo. Honestly, in terms of features, it's very equivalent on market leader. Same quality, just a bit cheaper. And very involved people.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Cons
- Security Frustrates
Theodore V.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Aug 2023
Good for ecommerce sites, bad for everything else.
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
The platform relies on users having a strong background in coding to execute even simple A/B tests, which makes building tests excruciatingly difficult and time-consuming.
What is your favorite aspect of this product?
I don't have one, as A/B Tasty was chosen by someone who didn't build any of our tests. The platform would work great on an ecommerce site with a huge number of templated product pages, but that wasn't our business, so A/B Tasty suited what we were trying to do very poorly.
What do you dislike most about this product?
It's virtually impossible to use what should be the simplest functionality featured in the tool for the purpose of test-building. Because we were running simple single-change A/B tests, we were promised minimal set up work, that we could simply drag and drop modules, make a few clicks, and set up tests quickly and easily. Immediately, these tests began polluting data with double-counted sessions and other inconsistencies and outright errors. Wee were then instructed to use different methodology to build the tests, which included coding we didn't think we'd have to do. Basically, we were made promises and those promises weren't delivered on.
What recommendations would you give to someone considering this product?
If you have a massive ecommerce site with tens of thousands of product pages and you want a tool for setting up tests across all or a large amount of them, A/B Tasty will probably work well for you. If you don't know much about coding, have a small website, or want something really simple, A/B Tasty probably won't work well for you.
Pros
- Caring
- Respectful
- Client Friendly Policies
- Acts with Integrity
Cons
- Less Reliable
- Less Productive
- Less Performance Enhancing
Michelle M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2023
Excellent tool and client support.
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
The wide use range of the tool.
What is your favorite aspect of this product?
Easy to use and reliable. Plus, the support, tech, and customer success teams are great to collaborate with.
What do you dislike most about this product?
How sometimes QA and published campaign behave differently. Nothing a good live QA can't solve.
What recommendations would you give to someone considering this product?
It is a good product, with a clear vision, and very innovating and supporting teams .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing