What is Email Marketing Software?
E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.
Common Features
Email Delivery | SPAM Compliance | Segmentation | Mobile Optimized | A/B Testing | Basic Reporting and Analytics | Auto-Responders | Email Templates | Content Authoring | Campaign Management | Surveys and Polling | Dynamic Content | Text Messaging | Contact Database | Sales Intelligence & Conversion Rates
Date compared on May 30, 2024