Telecom trade shows were once highly-attended showcase events for vendors, suppliers, and enterprises. Although economic conditions and vendor churn has reduced the number of these shows, they can still deliver high enterprise value. This research note offers the following suggestions for utilizing trade shows to improve industry knowledge and technical skill levels – as well as to build stronger network vendor relationships.
- Effectively selecting telecom trade show attendance.
- Developing the goals and objectives for network staff attendees.
-
The importance of the trade show debriefing plan.
Attending telecom trade shows can provide excellent value, but certain guidelines must be followed to ensure they are a success and not a misuse of enterprise time and money.
