Vendor Landscape: Online Casino Content
Don’t treat choosing your games like a game.
- The industry is at a high point of tension as the world, and especially the United States, waits to see how regulations will fall.
- Many casinos are determining what their strategy will be for online gaming and a key component of that decision is determining their online casino content vendor(s).
Our Advice
Critical Insight
- Content is what your patron sees. A well architected platform is an important component to a successful online gaming presence; however, the majority of the client experience centers around the games. Do not make decisions around content partners lightly!
- Users will expect consistency with B&M. If you offer a game on your floor, your clientele will expect to see it online. While the online casino is an opportunity to broaden horizons and capture new audiences, do not forget about your existing (and loyal) client base.
- Multi-player and social are critical. The new wave of online gamblers will be of a generation that embraces the always connected lifestyle. Your online casino must have some content that offers real-time multi-player play and social media connections to engage and retain this crucial (and fickle) segment.
Impact and Result
- Shortlist top Online Casino Content vendors and their products based on requirements for iGaming trends and existing land-based casino games.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major Online Casino Content vendors, and then create a shortlist of the most appropriate vendors.
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