Storyboard: Tackle Data Quality Issues

Author(s): Shari Lava, Ben Dickie

While the business must be accountable for data ownership, IT needs to be proactive in providing solutions for data quality problems. There are five types of interrelated data quality issues:

  • Data duplication
  • Stale data
  • Incomplete data
  • Invalid data
  • Data conflicts

Each problem requires a combination of corrective and preventative measures by the business and IT. Use this research to help clean-up enterprise data and keep it clean going forward.