Vendor Landscape: Web Content Management
Give marketing the tools it needs but keep the control in IT.
- Organizations must effectively create and support web content. Those with multiple related websites need a web content management (WCM) solution that enables effective brand management.
- CIOs and IT departments are looking to put content development and management into the hands of marketing and need a WCM solution that integrates with marketing and enterprise tools.
- Organizations are seeking to incorporate and manage user generated content on their websites.
Our Advice
Critical Insight
- The quality of content tools is high: focus on differentiating features, such as social tools and the presence of marketing analytics. Select your solution on the availability of advanced features that are most beneficial to your organization.
- This is no longer IT’s problem; WCM has moved out of IT’s domain and into marketing’s ownership. IT’s role now is implementation and technical support.
- Open source is a high quality option; open source solutions now have release schedules and a robust community that provides excellent support for novice users.
Impact and Result
- Understand what’s new in the WCM market.
- Evaluate WCM vendors and products for your enterprise needs.
- Determine which products are most appropriate for your particular use case and scenario.
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Talk to an Analyst
Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.
Book an Analyst Call on This Topic
You can start as early as tomorrow morning. Our analysts will explain the process during your first call.
Get Advice From a Subject Matter Expert
Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.
Unlock Sample Research