Vendor Landscape: Web Content Management
Give marketing the tools it needs but keep the control in IT.
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Last Revised: August 28, 2013
View Vendor Shortlist
What is a shortlist?
A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.
What is a Value Score?
The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.
Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.
Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.
- Organizations need to effectively create and support web content. Organizations with multiple related websites need a web content management (WCM) solution that enables effective brand management.
- CIOs and IT departments are looking to put content development and management into the hands of marketing and need a WCM solution that integrates with marketing and enterprise tools.
- Organizations are seeking to incorporate and mange user generated content on their websites.
- The quality of content tools is high: focus on differentiating features, such as social tools and the presence of marketing analytics. Select your solution on the availability of advanced features that are most beneficial to your organization.
- This is no longer IT’s problem; WCM has moved out of IT’s domain and into marketing’s ownership. IT’s role now is implementation and technical support.
- Open source is a high quality option; open source solutions now have release schedules and a robust community that provides excellent support for novice users.
Impact and Result
- Understand what’s new in the WCM market.
- Evaluate WCM vendors and products for your enterprise needs.
- Determine which products are most appropriate for your particular use case and scenario.
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Best Practices Toolkit
Evaluate the leading solutions for WCM
Understand the market and available options.
Identify the WCM solution that best meets enterprise needs
Develop a shortlist to speed the selection process.
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