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Vendor Landscape: Web Content Management
Give marketing the tools it needs but keep the control in IT.
Last Revised: August 29, 2012
More Details
Your Challenge
- Organizations need to effectively create and support web content. Organizations with multiple related websites need a WCM solution that enables effective brand management.
- CIOs and IT departments are looking to put content development and management into the hands of marketing and need a WCM solution that integrates with marketing and enterprise tools.
- Organizations are seeking to incorporate and mange user generated content on their websites.
Our Advice
Critical Insight- The quality of content tools is high: focus on differentiating features, such as social tools and the presence of marketing analytics. Select your solution on the availability of advanced features that are most beneficial to your organization.
- This is no longer IT’s problem; WCM has moved out of IT’s domain and into marketing’s ownership. IT’s role now is implementation and technical support.
- Open source is a high quality option; open source solutions now have release schedules and a robust community that provides excellent support for novice users.
- Understand what’s new in the WCM market.
- Evaluate WCM vendors and products for your enterprise needs using Info-Tech’s WCM Vendor Landscape.
- Determine which products are most appropriate for your particular use case and scenario.
Get to Action
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Evaluate the leading solutions for WCM
Understand the market and available options.
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Identify the WCM solution that best meets your needs
Develop a shortlist to speed the selection process.
Related Solution Sets
Vendor Landscape: Enterprise Content Management for Process Workers
Bring the processes to workers - wherever they are.
Related Content
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Solution Road Map
Other Solution Sets in Content & Document Management
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Reintroduce the Information Lifecycle to the Content Management StrategyContent is exploding; ensure it is a firework and not a powder keg.
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Vendor Landscape: Enterprise Content Management for Process WorkersBring the processes to workers - wherever they are.
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Vendor Landscape: Enterprise Content Management for Knowledge WorkersChoose the tools that enable appropriate content movement for your organization.
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Use SharePoint for Enterprise Content ManagementFindability, taxonomies, and records management: It’s more expensive than you think.
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Extend SharePoint to Overcome Key ChallengesThird-party products for administration, content management, mobile, and social address common use-case challenges.
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Vendor Landscape: Web Content ManagementGive marketing the tools it needs but keep the control in IT.
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Find Information in the EnterpriseBeing able to do so, and do it well, is critical to the success of your business.
4 Comments
I wonder where Umbraco fits in this list...
Thanks for your comment. Umbraco as an open source .NET WCM product will be competitive on table stakes features. Based on price point for Umbraco, any client that is a .NET house should apply the evaluation criteria that we have designed here and compare Umbraco to other .NET products when building their own vendor shortlist. At this time, Umbraco is not a product that Info-Tech is often asked about, and we have not performed a thorough analysis of the product. I would further suggest that anyone that uses SharePoint as a content repository needs to carefully consider how they will pass content back and forth between the WCM and SharePoint. This is a key positive aspect of the .NET vendors that were included in this vendor landscape solution set.
What about Oracle's WebCenter suite of tools?
Thank you for your question. We evaluated Oracle WebCenter as part of the Web Experience Management Vendor Landscape. Please note that the evaluation does not yet consider how Oracle will integrate functionality acquired from either Eloqua or Endeca.