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Vendor Landscape Plus: Web Content Management
There's a constellation of choices - avoid the black holes.
More Details
Your Challenge
- Marketing owns Web content but IT plays a crucial role in governance and infrastructure support. Negotiating this relationship is challenging.
- Web Content Management (WCM) is a polarizing project because IT and the business units often have radically different ideas about appropriate technology choice.
- The selected WCM solution must support Marketing’s needs while remaining supportable within IT’s planned infrastructure.
- Poor WCM selections are shooting star failures: hot, bright, and very short lived. Both IT and Marketing get burned.
Our Advice
Critical Insight- There are two use cases for WCM: IT Simplification and User Monetization. Project leaders must articulate which use case is most appropriate because they lead to different deployment strategies and approaches.
- Both IT and Marketing must be involved in a WCM project. While IT can often articulate the costs of a WCM project, only Marketing can provide a full account of potential benefits.
- The use cases lay at the root of the most commonly reported WCM challenges: communication among team members and project management. Effectively navigating the use cases and ensuring that both IT and Marketing have a role in the WCM project are important first steps for managing these challenges.
- Gather and refine WCM requirements.
- Evaluate and compare WCM vendors using Info-Tech's WCM Vendor Landscape.
- Select the most appropriate product and deployment method using Info-Tech's WCM Vendor Demonstration Script and WCM RFP Scoring Tool.
Get to Action
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Plan the selection process first
Ensure WCM is the right solution and smooth the selection project execution.
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Compare WCM solutions and arrive at a shortlist
Understand the vendor landscape for WCM solutions and narrow the product selection.
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Select a WCM solution
Finalize a WCM product choice based on its ability to either simplify IT or monetize users.
Related Solution Sets
Develop an Enterprise Content Management Strategy
ECM success isn't about technology; it's about the business problem.
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Other Solution Sets in Content & Document Management
1. Develop an Enterprise Content Management Strategy
ECM success isn't about technology; it's about the business problem.
ECM success isn't about technology; it's about the business problem.
2. Vendor Landscape: Enterprise Content Management for Process Workers
Stick to the process; identify key vendors for automating mission critical workflows.
Stick to the process; identify key vendors for automating mission critical workflows.
3. Vendor Landscape: Content Management for Knowledge Workers
Take the “E” out of ECM. Focus on Knowledge Worker Content Management.
Take the “E” out of ECM. Focus on Knowledge Worker Content Management.
6. Vendor Landscape Plus: Web Content Management
There's a constellation of choices - avoid the black holes.
There's a constellation of choices - avoid the black holes.
7. Extend SharePoint to Overcome Key Challenges
Third-party products for administration, content management, mobile, and social address common use-case challenges.
Third-party products for administration, content management, mobile, and social address common use-case challenges.
