Vendor Landscape: Lead Management Automation
Facilitate closed-loop sales and marketing by selecting the right LMA platform.
View Vendor Shortlist
What is a shortlist?
A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.
What is a Value Score?
The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.
Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.
Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.
- Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be IT resource intensive.
- Customers need to implement lead management automation (LMA) solutions to successfully nurture promising leads and convert to sales with minimal ongoing IT involvement.
- The LMA market is very mature. Vendors are playing catch-up with HTML5 mobile technologies, social integration, and event management features. Many other LMA features are rapidly becoming commodity.
- Ensure LMA success by integrating the solution with the organization’s customer relationship management suite. Take time prior to implementation to de-duplicate data and ensure data quality for the best results.
Impact and Result
- Shortlist top LMA vendors and their products based on requirements for newer trends such as social, mobile, and location-based marketing.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major LMA vendors, and then create a shortlist of the most appropriate vendors.
Understand the LMA market space
Evaluate LMA solutions, their capabilities, and cost.
Review LMA solutions
Build a shortlist of best-fit LMA tools.