Vendor Landscape: Lead Management Automation
Facilitate closed-loop sales and marketing by selecting the right LMA platform.
- Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be IT resource intensive.
- Customers need to implement lead management automation (LMA) solutions to successfully nurture promising leads and convert to sales with minimal ongoing IT involvement.
Our Advice
Critical Insight
- The LMA market is very mature. Vendors are playing catch-up with HTML5 mobile technologies, social integration, and event management features. Many other LMA features are rapidly becoming commodity.
- Ensure LMA success by integrating the solution with the organization’s customer relationship management suite. Take time prior to implementation to de-duplicate data and ensure data quality for the best results.
Impact and Result
- Shortlist top LMA vendors and their products based on requirements for newer trends such as social, mobile, and location-based marketing.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major LMA vendors, and then create a shortlist of the most appropriate vendors.
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.