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- Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be IT resource intensive.
- Customers need to implement lead management automation (LMA) solutions to successfully nurture promising leads and convert to sales with minimal ongoing IT involvement.
- The LMA market is very mature. Vendors are playing catch-up with HTML5 mobile technologies, social integration, and event management features. Many other LMA features are rapidly becoming commodity.
- Ensure LMA success by integrating the solution with the organization’s customer relationship management suite. Take time prior to implementation to de-duplicate data and ensure data quality for the best results.
Impact and Result
- Shortlist top LMA vendors and their products based on requirements for newer trends such as social, mobile, and location-based marketing.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major LMA vendors, and then create a shortlist of the most appropriate vendors.
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