Vendor Landscape: Lead Management Automation

Facilitate closed-loop sales and marketing by selecting the right LMA platform.

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Vendor

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Product

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What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

View Vendor Shortlist

What is a shortlist?

A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.


Access this Vendor Shortlist by logging in with your Info-Tech Research Group membership or unlocking this content.

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What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.


Your Challenge

  • Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be IT resource intensive.
  • Customers need to implement lead management automation (LMA) solutions to successfully nurture promising leads and convert to sales with minimal ongoing IT involvement.

Our Advice

Critical Insight

  • The LMA market is very mature. Vendors are playing catch-up with HTML5 mobile technologies, social integration, and event management features. Many other LMA features are rapidly becoming commodity.
  • Ensure LMA success by integrating the solution with the organization’s customer relationship management suite. Take time prior to implementation to de-duplicate data and ensure data quality for the best results.

Impact and Result

  • Shortlist top LMA vendors and their products based on requirements for newer trends such as social, mobile, and location-based marketing.
  • Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major LMA vendors, and then create a shortlist of the most appropriate vendors.

Vendor Landscape: Lead Management Automation

1

Understand the LMA market space

Evaluate LMA solutions, their capabilities, and cost.

2

Review LMA solutions

Build a shortlist of best-fit LMA tools.