Storyboard: Improve Executive Advocacy for IT

The advocacy situation presents distinct advantages and challenges for the IT manager. While the advocate can provide credibility and access to resources that the IT manager otherwise would not have, having to work through an intermediary adds to the costs and risks of influence. Not only does the IT manager put his own credibility and time on the line, he also consumes the resources of the advocate. Strategize to reduce the cost of advocacy for you and the organization, and improve your chances of successfully influencing decisions.