Driving To Maturity: Defining the Value of Business Analytics (Canadian Results)


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The insights in this document address the following key topics:

  • Market segmentation by company size and business analytics tool adoption.
  • Maturity characteristics of each market segment.
  • Inhibitors of business analytics tools adoption.
  • Drivers of business analytics tools adoption.
  • Purchase decision-makers and end-user influence on purchase.

 Analysis is based on survey data from Canada that segments the business market based on business analytics maturity criteria.

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