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Driving To Maturity: Defining the Value of Business Analytics (Aggregate Results)

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The insights in this document address the following key topics:

  • Market segmentation by company size and business analytics tool adoption
  • Maturity characteristics of each market segment
  • Inhibitors of business analytics tools adoption
  • Drivers of business analytics tools adoption
  • Purchase decision-makers and end-user influence on purchase

Analysis is based on survey data from North and South America that segments the business market based on business analytics maturity criteria.


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BI, business intelligence, Oracle, SAP, analytics, Microstrategy, BA, Information Builders, SAS, business analytics, QlikView, IBM Cognos, market segmentation