Investment in Usability Delivers Threefold Return

Author(s): Brenda Kerton

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Good usability is proven to enhance business results. Poor usability costs companies millions of dollars every year in lost productivity, clients, and sales. For every dollar invested in usability, three dollars is saved. Invest in usability best practices today.

Usability Is Not…

  • Usability is not functionality. Defining functions and features does not define whether users will be able to use the product. Increasing functionality does not mean improved usability. In fact, "feature bloat" is a leading cause of usability frustration in off-the-shelf software.
  • Usability is not user interface design. Achieving usable solutions requires practices that span the development lifecycle. User interface design is just one part of the development mix.
  • Usability is not a tool or technology. Usability can be very good or very bad no matter what technology or programming environment is thrown at it.

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