Executive Summary

The long-term benefits and ROI for a technology selection are important, but the short-term benefits are critical for those enterprises that do not have the time or money to wait several years to realize tangible benefits. This is why value propositions are used to identify and validate the business requirements and benefits a technology must deliver. The following points will help enterprises better understand the role of value propositions in the technology selection process:

• The importance of preparing a technology value proposition.
• How to develop and validate technology value propositions.
• An example technology value proposition from Company X.

Major network technology decisions must deliver demonstrable and tangible value – as quickly as possible. As a result, value propositions should be used to establish whether or not a given network technology choice is even worth pursuing.