Select a Marketing Management Suite
A best-fit solution balances needs, cost, and capability.
Book This Workshop
Creating an effective marketing and customer experience strategy is the first step; translating it into action is the next. However, many organizations lack the technology to do so, which results in:
- Wasting time, money, and effort on channels and campaigns that are not resonating with customer bases.
- A lack of understanding by both IT and the business as to why MMS is essential to ensuring marketing initiatives are scalable and cost effective.
Finding the appropriate use-case fit for MMS has many benefits. It:
- Ensures that the digital strategy is used, not read.
- Improves business metrics – sales (revenue) and marketing (leads).
- Captures actionable customer data/insights through “social listening” (analytics focus).
- Leads to a better relationship between IT and the business, as IT is viewed as supporting initiatives rather than fighting fires.
- Fosters better collaboration with other customer-facing departments (marketing, sales, etc.).
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Launch the MMS Project and Collect Requirements
The Purpose
Determine a “right-size” approach to marketing enablement applications.
Key Benefits Achieved
Confirmation of the goals, objectives, and direction of the organization is marketing application strategy.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Assess the value and identify the organization’s fit for MMS technology. |
|
| 1.2 | Understand the art of the possible. |
|
| 1.3 | Understand CXM strategy and identify your fit for MMS technology. |
|
| 1.4 | Build procurement team and project customer experience management (CXM) strategy. |
|
| 1.5 | Identify your MMS requirements. |
|
Module 2: Shortlist Marketing Management Suites
The Purpose
Enumerate relevant marketing management suites and point solutions.
Key Benefits Achieved
List of marketing enablement applications based on requirements articulated in the preliminary requirements list strategy.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Identify relevant use cases. |
|
| 2.2 | Discuss the vendor landscape. |
|
Module 3: Select Vendor and Communicate Decision to Stakeholders
The Purpose
Develop a rationale for selecting a specific MMS vendor.
Key Benefits Achieved
- MMS Vendor decision.
- A template to communicate the decision to executives.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Create a procurement strategy. |
|
| 3.2 | Discuss the executive presentation. |
|
| 3.3 | Plan the procurement process. |
|