- Software is a major expense to running a business. As a result, many businesses opt for less robust alternatives due to cost and licensing issues.
- Microsoft technical support can be a costly expense and is not used to its fullest potential as a result, often causing delays and errors in project deliverables.
- Encouraging technical staff to continue their education is relatively easy, but finding business or technically relevant courses can be a challenge.
- The Microsoft Partner Program can be a challenge to understand and manage, therefore organizations often overlook the program which, unknown to them, can be a very costly misunderstanding.
Our Advice
Critical Insight
- Partner membership status is not just for software development shops, many other business types can and do qualify for the program and its privileges.
- Understanding the rules of engagement within the Microsoft Partner Network is critical to the success of your partnership experience. Learn what is necessary to navigate through the program.
- Everything changes over time, but this time Microsoft is completely redesigning the program. Understand the evolving changes & how it will affect current/future members.
- Having and taking the pulse of your customer base is critical to a successful business. The Microsoft partnership provides a means, through independent customer satisfaction surveys, that allows a business to fully gauge where they stand, and what changes they need to make.
Impact and Result
- Understanding the partnership is the first step to saving many thousands of dollars. For businesses that qualify, the partnership is something that should not be ignored.
- For every organization that does qualify, there are others that do not, however there are still options available for these organizations.
- Of great importance to every technical business is the task of keeping their resources “up to speed” with the latest and greatest technologies. Membership provides a means to continue the education of the technical staff with relevant and timely training.
- Businesses cannot grow and evolve their product or service if they do not have a finger on the pulse of their customer. Learn how the partnership can provide an independent means of gauging customer satisfaction and loyalty.