Tackle Data Quality Issues
Low-quality data saps time and money. Stop bad data in its tracks by developing a comprehensive strategy for cleaning your data – and keeping it clean.
- Poor data quality is a problem facing most organizations.
- There are a variety of hard and soft costs associated with poor data, including increased direct marketing costs, lost revenue, inadequate financial reporting, unfulfilled orders and damaged customer relationships.
- Despite the costs and headaches associated with having poor data, most organizations struggle to define and implement a strategy for effectively improving data quality.
Our Advice
Critical Insight
- While the business must be accountable for data ownership, IT needs to be proactive in providing solutions for data quality problems.
- There are five types of interrelated data quality issues: data duplication, stale data, incomplete data, invalid data, and data conflicts. Each problem requires a combination of corrective and preventative measures by the business and IT.
- Some methods for solving data quality problems are more effective than others. Mass cleanups and strong data validation are more effective than user-training and vendor-supplied tools.
Impact and Result
- Mass cleanups will solve most data hygiene problems (i.e. duplicate, incomplete and invalid data). Stale data can be fixed through external source integration.
- Assigning data stewards will improve accountability for data accuracy.
- Clean data means improved marketing campaigns, decision making and operations planning; both hard and soft costs are reduced dramatically when corrections are put in place.
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
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A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Contributors
12 Contributors (due to the sensitive nature of the problems discussed, all contributors are anonymous).