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Stakeholders have varying attitudes towards IT and its initiatives. IT leaders encounter dissenters, apathetic stakeholders, helpers, and champions. Use the Stakeholder Spectrum to classify your stakeholders and develop a plan of engagement for each type. This video covers:
- Steps to ease dissenters’ fears.
- Tactics to bring apathetic stakeholders on your side.
- Techniques to encourage helpers.
- Ways to leverage your champions.
Treat each stakeholder group appropriately, to gain the buy-in and support you need.
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